About Janelle Kee-Sue

Coach & Hypnotherapist

Hey there! I’m Janelle Kee-Sue, a certified coach, hypnotherapist and accredited cognitive behavioral therapy (CBT) practitioner based in Porirua in Wellington, New Zealand. I’m so glad you’re here! Let me introduce myself.

I became a coach and hypnotherapist purely by accident. Unhappy with my own life—my negative mindset, relentless self-doubt, lack of confidence, crappy pay and a general sense of unfulfillment and unhappiness in life and career, I searched for more, and found it while studying personal growth and development.

What I learned completely changed my life. With these tools and new ways of thinking I managed to stop the negative self-talk, adopt a positive mindset, become self-confident, happy and start living the life I wanted.

I became a world champion bikini bodybuilding athlete, travelled to 47 countries, started my own photography business, and my career blossomed: I doubled my salary within a few years because I finally realised my worth and learned how to communicate it, and was promoted into my dream job; a marketing manager and leader of a wonderful team of six. I met my soulmate who I've been with for over 10 years, and have managed to steer clear of toxic energy draining people, creating a positive group of friendships.

All because I coached myself to change my thinking, get clear on what I really wanted, and learned how to cultivate the self-confidence and belief to make it happen. I learned how to get control of my social anxiety, I overcame my fear of public speaking, and mastered the art of communication (in a way that felt authentic to me).

I found my quiet confidence, and learned to back myself, tame the seemingly untamable anxiety, and trust myself.

Now I’m coaching others to do the same, and I’d love to help you too.

My story

In my early 20s, I fell in love with someone who seemed charming, confident, and caring. In those first six months or so, everything felt magical. But slowly, the magic turned to manipulation and control.

Subtle (and not-so-subtle) digs, hurtful insults, and gaslighting became the norm. Nothing I ever did was ever enough, and I felt like I was constantly walking on eggshells.

For years, I cried more than I laughed, hiding my pain from friends and family out of fear of their judgment—and because I was too scared to leave.

Even when I finally gathered the courage to walk away, the abuse followed. I received countless calls, messages, and even visits that shattered any remnants of my self-esteem.

Though I managed to physically remove myself from that situation, the emotional wounds ran deep. Outwardly, I appeared fine, but inside I felt like a shell of my true self—lost, scared, and unworthy of happiness.

My turning point

Despite the lingering wounds, I was determined to not let this toxic person ruin my life and my potential.

I immersed myself in personal growth, finding mentors in renowned coaches and thought leaders like Tony Robbins, Marissa Peer, and Brené Brown. I devoured self-help books, podcasts, YouTube videos–anything I could get my hands on.

And slowly but surely, I began to practice the tools and frameworks I learned. I started to challenge the negative voice in my head telling me I wasn’t good enough, to set and respect my own boundaries, and most importantly, to believe that I was worthy of love and respect and to start acting like it (and to not tolerate anyone telling me otherwise).

Over time, the changes started to take root. I rebuilt my confidence, reconnected with my friends, and even dared to open my heart to new love.

Today, I’m in a healthy, happy relationship with my husband of 10 years (married for 3), who treats me like an absolute queen and has never said a single hurtful word to me.

But was being in a healthy relationship hard at first?

Yes – it wasn’t normal for me...

Did I have my walls up?

Hell yes I did.

But with the right tools, support and drive, you can become toxic-proof, and attract healthy relationships in your life–whether it’s with romantic partners, family, colleagues or friendships.

Everything starts within you.

After I embarked on my personal growth journey to learn more about myself, it quickly became obvious that my mindset and negative belief systems were holding me back from living my life to the fullest, reaching my potential in my career, and most importantly, being happy.

I thought the world was unfair, I blamed people who hurt me, and I was the victim in the story who’d be dealt a crappy hand.

But once I realised the home truth that the biggest thing holding me back was actually MYSELF and my mindset, and I discovered that I could CHANGE that, I started learning and practicing techniques to rewire my thinking and get rid of belief systems that were limiting me. CBT, NLP, visualisation, self-coaching tools—you name it, I tried it. Want to know what happened? EVERYTHING CHANGED.

Sure, it took time, consistency and practice. But over a short amount of time considering the grand scheme of things (6 months of practice vs a lifetime of suffering), I managed to adopt a growth mindset, quieten the negative inner self talk, unlock my confidence, self-worth and self-image, speak my truth and become my own best cheerleader! Once I made those important internal changes, my external world started to follow suit.

After learning all this and making these incredible changes I couldn’t help but ask myself: Why the heck didn’t I learn these techniques sooner? Why aren’t they taught in schools, and why do so few people know that you can choose the thoughts and belief systems you want to entertain, develop any skill you want, and literally reprogram your own brain?

If they did, people would be kinder to each other, they would be kinder to themselves, they would experience more, achieve more, and live happier, more fulfilling lives full of potential and purpose, without feeling like they’re not good enough all the time.

These are questions I have yet to answer. But I’m on a mission to change that...

Tell me your story

If my story resonates with you, know that you’re not alone.

I know you have a story to share.

I’m here to walk beside you on your journey to rebuilding your confidence and self-worth again.

Let’s work together to turn that negative inner voice into your biggest cheerleader and create a future where you feel truly empowered.

It’s time to say yes to your glow-up and to step into the confident, radiant woman you were always meant to be before someone dulled your light.

Book your free 1-hour consultation with me, tell me your story, and let’s create a personalised plan for your inner glow-up!

Book free consult

My mission

My mission is to help other women who are experiencing the lingering effects of toxic people to reclaim their worth, confidence and power, and have an inner glow-up that gives them the tools and mindset to thrive.

I understand what it’s like to feel trapped in a cycle of self-doubt and fear, because I’ve been there. My journey taught me that with the right tools, support, and mindset shifts, you can transform pain into power.

So, here we are. You’re here because you’ve probably realised that your lack of confidence and self-deprecating nature is holding you back from living your best life, and it’s time to do something about it. And well done to you my friend, because that’s the first step!

You’re self-aware and know something needs to change, but you don’t have the tools just yet. Rest assured you’re in the right place, because that’s exactly what I’m here to help you with.

I’ve been there, done that, and got the t-shirt. I’m here to walk beside you on your journey to rebuilding your confidence and self-worth again.

Let’s work together to turn that negative inner voice into your biggest cheerleader and create a future where you feel truly empowered.

You’re going to feel so free and empowered after you do!

My qualifications

New Zealand School of Professional Hypnotherapy Certificate of Completion, 15 December 2024
Toastmasters level 1, 2, 3 & 4 in Effective Coaching
Self-Hypnosis and NLP Training Certificate, New Zealand School of Professional Hypnotherapy 2023
Hypnotherapy Foundations Certificate, New Zealand School of Professional Hypnotherapy 2023
Certified Life Coach with Master Coach level certification, The Transformation Academy 2021
Accredited Cognitive Behavioural Therapy Practitioner, The Priority Academy 2022
Certificate in adolescent psychological development, The Career Academy 2023

Other relevant courses completed:

Life purpose coaching certification, The Transformation Academy 2022
Happiness coaching certification, The Transformation Academy, 2022
Goal achievement coaching certification, The Transformation Academy, 2022
Reframing training course, Udemy, 2022
Neuroplasticity of the brain training, Udemy, 2022
Existential therapy, psychotherapy and counselling course, 2022
Mental health certificate, Udemy, 2022
Unconscious bias course, Udemy, 2022

Other qualifications:

BA majoring in English literature and media, Victoria University of Wellington, 2012
NCEA level 1, 2 and 3 with merit