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About Janelle Kee-Sue

Mindset Coach & Hypnotherapist


My Story

I’m Janelle Kee-Sue, a certified life coach, hypnotherapist and accredited cognitive behavioral therapy practitioner based in Wellington, New Zealand. 


I became a mindset coach and hypnotherapist purely by accident. Unhappy with my own life—my negative mindset, relentless self-doubt, lack of confidence, crappy pay and a general sense of unfulfillment and unhappiness, I searched for more, and found it while studying personal growth and development.

What I learned completely changed my life. With these tools and new ways of thinking I managed to stop the negative self-talk, adopt a positive mindset, become confident, happy and live the life I wanted: I became a world champion bikini bodybuilding athlete, travelled to 47 countries, started my own marketing consultancy business and photography business, and doubled my income within a few years.


All because I coached myself to change my thinking, get clear on what I really want in life, set goals and believe in myself. Now I’m coaching others to do the same, and I’d love to help you too.

Everything starts in your own head.

Like most people, I used to be negatively wired. I would say horrible things to myself on a daily basis, and my own worst bully was myself. Constantly thinking negatively and jumping to the worst case scenario, my mind was causing unnecessary pain, anxiety and stress all day every day... I worried about things that hadn’t happened (and likely wouldn’t happen). I lacked self-esteem, had little self confidence and self-worth, and life kinda sucked. 

After I embarked on my personal growth journey to learn more about myself, it quickly became obvious that my mindset and negative belief systems were holding me back from living my life to the fullest, reaching my potential, and most importantly, being happy. 

Once I realised that the biggest thing holding me back was actually MYSELF and my mindset, and I discovered that I could CHANGE that, I started learning and practicing techniques to rewire my thinking and get rid of belief systems that were limiting me. CBT, NLP, visualisation, self-coaching tools – you name it, I tried it. Want to know what happened? EVERYTHING CHANGED. 

Sure, it took time, consistency and practice. But over a short amount of time considering the grand scheme of things (6 months of practice versus a lifetime of suffering), I managed to adopt a more positive, growth mindset, quieten the negative inner self talk, increase my confidence, self-worth and self-image, and become my own best cheerleader! Once I made those very important internal changes, my external world started to follow suit. 


The difference your mindset can make. 

Have you heard the phrase “Change your thinking, change your life”? Yeah – well that turned out to be freakishly true for me... 

Opportunities started falling on my lap because I was more open and aware of them. My relationships improve significantly. I was more motivated, driven and productive. My career accelerated at an incredible rate. I doubled my salary within a few years.


When challenges arose, it was like water off a duck’s back—I was resilient, emotionally regulated, and had the mindset that enabled me to stay cool, calm and collected no matter what life threw at me. People started to comment on my positive energy and calmness despite what was happening, and that’s when I knew with complete certainty that this stuff works! 

I go to bed happy, and wake up happy. And when I have ‘bad days’ or I’m feeling off, I have the tools to pull myself out of it before it snowballs. It’s a complete transformation compared to who I was before I did this work. My husband certainly noticed the changes the most! (Apart from myself, of course). 

Life is so much better with a positive, growth mindset. And this is something people can cultivate through practice. It’s not rocket science, but it is neuro-science. 

After learning this and making these incredible changes I couldn’t help but ask myself: Why the heck didn’t I learn these techniques sooner? Why aren’t they taught in schools, and why do so few people know that you can choose your thoughts and mindset, and reprogram your own brain? 

If they did, people would be kinder to each other, they would be kinder to themselves, they would experience more, achieve more, and live happier, more fulfilling lives full of potential and purpose.

These are questions I have yet to answer. But I’m on a mission to change that...


The Process

It all starts with a great consultation. This is free, conducted online via Google Meet, and takes up to an hour. I'll learn more about your problem so I can create a personalised growth plan to help you reach your goals. 

Your package will be determined by your problem/s and which solutions and modalities are best suited, from Mindset Coaching, to CBT, to NLP and Hypnotherapy. 

We will pick a date to start our sessions, preferably on the same day and time each week for consistency, and start whenever is convenient for you. A deposit is required before your first session.  

By the end of each session, you will feel inspired, motivated and have a clear path and plan to achieve greatness. You will likely notice results faster than you ever thought possible.

So, what are you waiting for? Book your free, no obligations consult with me and let's help you make positive changes in record time!

Image by Hello I'm Nik

My mission

My mission is to help as many people as possible to reinvent themselves from the inside-out and reprogram their thinking so they can have incredible lives—whatever that looks like for them. 

So, here we are. You’re here because you’ve probably realised the way you think, your mindset and your belief systems aren’t completely aligned with the life you want to create for yourself. You’ve discovered the secret of mindset. And well done to you my friend, because that’s the first step! 

You’re self-aware and know something needs to change, but you don’t have the tools just yet. Rest assured you’re in the right place, because that’s exactly what I’m here to help you with. 

I’ve been there, done that, and got the t-shirt. I’m looking forward to helping you to master your mindset and make positive changes in your life. You’re going to feel so free and empowered after you do! 

So the real question is, when do you want to start? The sooner you learn how to master your mindset, the sooner you can start living your life free of limitations and self-inflicted suffering. I don’t know about you, but that’s the definition of freedom to me!

If you’re ready to take that important next step, book your free consultation with me (up to 1 hour, online via Google Meet), so you can learn about Mindset Coaching, Hypnotherapy and the other modalities I use. We’ll create a bespoke personal growth plan based on the outcomes you want to achieve, and determine whether we’d be a good fit for one another. 

This is easy. This will work. You will be amazed at the results. You’ll only wish you started sooner! 

My qualifications

  • Self-Hypnosis and NLP Training Certificate, New Zealand School of Professional Hypnotherapy 2023

  • Hypnotherapy Foundations Certificate, New Zealand School of Professional Hypnotherapy 2023

  • Certified Life Coach with Master Coach level certification, The Transformation Academy 2021

  • Accredited Cognitive Behavioural Therapy Practitioner, The Priority Academy 2022

  • Certificate in adolescent psychological development, The Career Academy 2023 


Other relevant courses completed:

  • Life purpose coaching certification, The Transformation Academy 2022 

  • Happiness coaching certification, The Transformation Academy, 2022  

  • Goal achievement coaching certification, The Transformation Academy, 2022   

  • Reframing training course, Udemy, 2022

  • Neuroplasticity of the brain training, Udemy, 2022

  • Existential therapy, psychotherapy and counselling course, 2022

  • Mental health certificate, Udemy, 2022

  • Unconscious bias course, Udemy, 2022


Other qualifications: 

  • Toastmasters level 1, 2, 43& 4 in Effective Coaching

  • BA majoring in English literature and media, Victoria University of Wellington, 2012

  • NCEA level 1, 2 and 3 with merit

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