About Janelle Kee-Sue

Coach & Hypnotherapist

Hey there! I’m Janelle Kee-Sue, a certified coach, hypnotherapist, somatic and NLP practitioner based in Porirua in Wellington, New Zealand. I’m so glad you’re here! Let me introduce myself.

I became a coach and hypnotherapist purely by accident. Unhappy with my own life—my negative mindset, relentless self-doubt, lack of confidence, crappy pay and a general sense of unfulfillment and unhappiness in life and career, I searched for more, and found it while studying personal growth and development.

What I learned in my mid twenties completely changed my life. With these tools and new ways of thinking I managed to stop the negative self-talk, adopt a positive mindset, become self-confident, happy and start living the life I wanted.

I became a world champion bikini bodybuilding athlete, travelled to 48 countries (and counting), started my own successful photography and videography business Kee-Sue Creative, and my career blossomed: I doubled my salary within a few years because I finally realised my worth and learned how to communicate it, and was promoted into my dream job; a marketing manager and leader of a wonderful team of six.

Now I'm full time in my two businesses with the lifestyle I always dreamed of. I met my soulmate who I've been with for over 10 years and married for three, and have created a positive group of friendships.

All because I coached myself to change my thinking, get clear on what I really wanted, and learned how to cultivate the self-confidence and belief to make it happen. I learned how to get control of my social anxiety, I overcame my fear of public speaking, and mastered the magic of using my own mind to help manifest and attract what I’d love to create in my life.

When you learn how to leverage the power of your mind to work with you, not against you, everything changes.

You feel less anxious, less fearful about the future, you ruminate less about the past, and develop unwavering self-confidence and belief that you can do anything you set your mind to, and then you follow through.

Now I’m helping others to do the same, and I’d love to help you too.

My story

I had always been ‘negatively wired’. I ruminated on the smallest things, constantly worried about the future and all the ‘what ifs’, I worried what other people thought about me, that I wasn’t pretty enough, skinny enough, smart enough, or doing or being enough.

Anxious, anxious and more anxiety. I felt a tightness in my chest as my heartbeat out of my chest multiple times a day over fleeting thoughts and doom planning (although I didn’t know what I was feeling was anxiety at the time—I just figured it was normal and everyone thought and felt the same way).

I questioned what the point of life was, sometimes found myself spiraling with my own negative thoughts as they crept into my brain like ants, marching one by one until I felt completely consumed by them.

Whenever something good happened I always expected something bad to happen. I never felt like I could be happy, as if even on sunny days there was a rain cloud that followed me around.

On the outside I probably seemed happy enough. I had good friends, a career, a ‘normal life’.

But on the inside I was really struggling. With my identity, my thoughts, my feelings. But, again, I figured that was normal and everyone felt the exact same way, they just didn’t talk about it because it was a sign of weakness.

My turning point

But one seemingly innocent message from my mum changed everything...

She sent me a YouTube video link—I don’t remember by who or what exactly the topic was, but it offered a perspective I’d never been introduced to before.

That your thoughts create your reality.

That was a ‘what the heck?’ moment for me, because if my thoughts in fact created my own reality, I was responsible for the majority of the crappy stuff that had happened to me.

But I didn’t hear it as if I was a victim, I heard it in a way that opened up possibilities of a better future.

If my thoughts created my reality and I could use the power of my mind to influence my outcomes in life, all I needed to do is stop giving negativity my focus and energy like I had been giving it, and start focusing on good stuff.

Sounds simple, right?

After watching that video, I immersed myself in personal growth, finding mentors in renowned coaches and thought leaders like Tony Robbins, Marissa Peer, and Brené Brown. I devoured self-help books, podcasts, YouTube videos–anything I could get my hands on.

And slowly but surely, I began to practice the tools and frameworks I learned. I started to challenge the negative voice in my head telling me I wasn’t good enough, to challenge other people’s opinions of me (whether they were real or imagined), and most importantly, to believe that I was worthy of love and respect and to start acting like it (including from myself!).

Everything starts within you.

After I embarked on my personal growth journey to learn more about myself, it quickly became obvious that my mindset and negative belief systems were holding me back from living my life to the fullest, reaching my potential in my career, and most importantly, being happy.

I thought the world was unfair, I blamed people who hurt me, and I was the victim in the story who’d be dealt a crappy hand.

But once I realised the home truth that the biggest thing holding me back was actually MYSELF and my mindset, and I discovered that I could CHANGE that, I started learning and practicing techniques to rewire my thinking and get rid of belief systems that were limiting me. CBT, NLP, visualisation, self-coaching tools—you name it, I tried it. Want to know what happened? EVERYTHING CHANGED.

Sure, it took time, consistency and practice. But over a short amount of time considering the grand scheme of things (6 months of practice vs a lifetime of suffering), I managed to adopt a growth mindset, quieten the negative inner self talk, unlock my confidence, self-worth and self-image, speak my truth and become my own best cheerleader! Once I made those important internal changes, my external world started to follow suit.

After learning all this and making these incredible changes I couldn’t help but ask myself: Why the heck didn’t I learn these techniques sooner? Why aren’t they taught in schools, and why do so few people know that you can choose the thoughts and belief systems you want to entertain, develop any skill you want, and literally reprogram your own brain?

If they did, people would be kinder to each other, they would be kinder to themselves, they would experience more, achieve more, and live happier, more fulfilling lives full of potential and purpose, without feeling like they’re not good enough all the time.

These are questions I have yet to answer. But I’m on a mission to change that...

Let's talk

If my story resonates with you, know that you’re not alone.

I know you have a story to share.

I’m here to walk beside you on your journey to rebuilding your confidence and self-worth again.

Let’s work together to turn that negative inner voice into your biggest cheerleader and create a future where you feel truly empowered.

It’s time to say yes to your glow-up and to step into the confident, radiant woman you were always meant to be before someone dulled your light.

Book your free 30-minute consultation with me, tell me your story, and let’s unlock the magic of your mind together!

Book free consult

My mission

My mission is to help as many people as possible who are experiencing anxiety, rumination, self-doubt, low self-confidence and a feeling of not-enoughness, to learn how to master the magic of their minds so they can feel more calm, confident and in control, and manifest what they’d love to create in their lives with ease and flow, not force.

I understand what it’s like to feel trapped in a cycle of self-doubt and fear, because I’ve been there. My journey taught me that with the right tools, support, and mindset shifts, you can transform pain into power.

So, here we are. You’re here because you’ve probably realised that your negative mindset, lack of confidence and self-deprecating nature is holding you back from living your best life, and it’s time to do something about it. And well done to you my friend, because that’s the first step!

You’re self-aware and know something needs to change, but you don’t have the tools just yet. Rest assured you’re in the right place, because that’s exactly what I’m here to help you with.

I’ve been there, done that, and got the t-shirt. I’m here to walk beside you on your journey to rebuilding your confidence and self-worth again.

Let’s work together to turn that negative inner voice into your biggest cheerleader and build unwavering self-trust and self-belief as you create your future with confidence and conviction.

You’re going to feel so free and empowered after you do!

My qualifications

Havening Practitioner 3-Day Training, July 2025
Soma Havening Advanced Training, October 2025
Beliefs Havening Advanced Training, November 2025
New Zealand School of Professional Hypnotherapy Certificate of Completion, 15 December 2024
Toastmasters level 1, 2, 3 & 4 in Effective Coaching
Self-Hypnosis and NLP Training Certificate, New Zealand School of Professional Hypnotherapy 2023
Hypnotherapy Foundations Certificate, New Zealand School of Professional Hypnotherapy 2023
Certified Life Coach with Master Coach level certification, The Transformation Academy 2021
Accredited Cognitive Behavioural Therapy Practitioner, The Priority Academy 2022
Certificate in adolescent psychological development, The Career Academy 2023

Other relevant courses completed:

Life purpose coaching certification, The Transformation Academy 2022
Happiness coaching certification, The Transformation Academy, 2022
Goal achievement coaching certification, The Transformation Academy, 2022
Reframing training course, Udemy, 2022
Neuroplasticity of the brain training, Udemy, 2022
Existential therapy, psychotherapy and counselling course, 2022
Mental health certificate, Udemy, 2022
Unconscious bias course, Udemy, 2022

Other qualifications:

BA majoring in English literature and media, minor in film, Victoria University of Wellington, 2012
NCEA level 1, 2 and 3 with merit